![]() Depending on the methodology you could have or not user testing, maybe you release and MVP and test with real users a limited version of your app on which you then iterate future releases. It can be used to test a particular feature or interaction, a component and more. User testing can come into play way before the product is out. ASO is not just about keywords and description, but also sizzle reel, icon and screenshots. ![]() Grasping at least the basics of these could make a huge difference. ASO/SEOĪSO (App Store Optimization) is the app-world version of SEO (Search Engine Optimization). If a product is not marketable, there must be something fundamentally wrong in its concept and/or execution. This should start to tickle the interest of the target users even before the product is out in the wild, and then push it as high as possible, the sky’s the limit. Marketing can be the tool to drive the critical mass that makes the difference between a success and a failure. The life of a product heavily depends on marketing (among other things). The product designer should also understand and define not only what’s the best way to present content inside the app/website, but also what this content is and how to design it. I won’t annoy you with the usual “content is king” (Bill Gates) thing, but yea, of course, depending on the kind of product, content plays a key role. On this topic, I’m reading right now a very interesting book by John Maeda, called “How to speak machine”. To sum it up: no, you don’t need to be able to write code, but having a basic understanding of how code works can be REALLY helpful, to understand the feasibility of a project and to talk with developers and give them the right feedback. Product designers don’t need to be musicians or sound designers, but they should be able to understand where a sound is needed and what kind of sound fits best in that particular case. UI, motion, and sound should work well together in perfect harmony. Sounds can also provide feedback and they can set the mood of the product, along with UI. Movement is important not only to please the eye and delight users, but also to provide feedback, to clarify hierarchy, to enhance interactions and make them memorable.Īlso, microinteractions (for example animated icons) are a very important component of today’s products. It’s not enough for things to look good, they also need to move in the right way. As much as UI, motion and sounds it helps to set the tone of the product. ![]() A text can be the label of an icon, a CTA inside a button or anywhere it’s needed to help users through a particular flow. Text can be both in the UI (UX writing) and in the content (Copywriting). In Italy, we say “anche l’occhio vuole la sua parte”, which is hard to translate literally, but it basically means “looks matter”. People tend to believe that things that look better will work better - even if they aren’t actually more effective or efficient”. The aesthetic-usability effect is the “ tendency to perceive attractive products as more usable. Some possible questions to answer: what gesture could trigger this action? Is this going to be a modal, a drawer or something else? Is this contextual menu triggered by a double-tap or a long press? Etc. IxD (Interaction Design)Ī product designer should have a good understanding of how HCI (Human-Computer Interaction) works. After researching the market and the target users, in this phase the product designer defines personas, users journeys, understand pain points and find opportunities. Usability, accessibility, information architecture, good wireframing are the basics of any project. UX DesignĮven though in the chart above UX is just one of the columns, it actually spills over many others. Strategy should be one of the core skills of a product designer. You can even consider doing a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). To come up with concepts that make sense to pursue, it’s important to know what the market is, what are the chances of your product to succeed. Research on the market, on competitors, on target users and the feasibility of the project, you can have the craziest ideas, but in the end, you’ll have to stick to a certain budget. To do so, the first step in each project is research. Let’s take a look at what each one of those represents and why it is important. The height of each bar can be different for every individual, of course.
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